The word sorry doesn't always come through as a sincere apology because it's so over used. It has become an automatic response for many. "Sorry"
Even though many don't value the word anymore, it still has much power if said with sincerity.
Many times we forget that our behavior, either deliberate or not, can hurt someone. Sometimes just apologizing with sincerity and whole heartedly makes a world of difference.
I just wish that we could redeem the integrity of the word sorry. And use it to help rather then infuriate.